Let me guess…You’ve heard and read some of the recent buzz about about small business storytelling. Now you’re eager to share your story. You’re just not sure how to start. I can help you right now with these tips:
3 Key Ingredients to a Good Story
Make it Simple
Try different formats like videos, blog posts, infographics, tweets, photographs, etc. Share them on various social media platforms. Get good at a few. Then branch out.
We’re In the Experience Economy
People want to feel good about what and why they’re buying. Your story helps them do just that.
Share your story first. Show stats later.
30 days of social media content
They’re Ready and Willing
Ask customers to be characters in your story. “Why did you choose me over the competition?” “How has my company made a difference in your life?”